Brand Identity | Brand Strategy | Broadcast Advertising

St. Jude Children’s Research is the world leader in pediatric cancer research and treatments and has been recognized as the most trusted children’s charity in America. G Brand helped to define the brand positioning of St. Jude (Finding Cures. Saving Children.) and currently writes/creative directs celebrity television spots for St. Jude’s annual Thanks & Giving Campaign and coordinates a week-long series for the charity on NBC’s TODAY Show. Call to see additional work samples.